Seeking to improve its marketing activities in Turkey, the Austrian cellulose fiber manufacturer Lenzing held a seminar titled “Experience TENCEL®” for the Turkish knitting industry at the Hilton Bosphorus Hotel on December 4, 2014. More than 160 participants attended the conference to speak with experts on how to improve the position of the TENCEL® fiber in the knitting industry and learn more about the latest fiber processing techniques. The scope of the seminar included marketing, sustainability and brand building. Moderated by Mukadder Özden, Chairperson of the Aegean Clothing Manufacturers Association, the sessions featured simultaneous interpretation by S&S Translation Services in English and Turkish.
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